Audiences

Firstly i am reviewing how my magazine will include Maslows hierarchy of needs theory. Firstly i am going to make it fullfil the need of belonging and love, people will be more attacted to the magazine and the featured artists if the magazine offers them a sense of being wanted and feel loved. This theory will also help me represent my artists in a certain way, i want them to look like their proffesion makes them feel loved and belonging, so in the article i will express these things in words, for example this hovis advert shows love and belonging being portrayed in a media form, ADVERT , in this advert the boy is feels belonging by the army and all the people who he interacts with, and also love from getting that bread for his mum.

Next the theory of GRASS, and my magazine will be aimed at both female and males because i have male artists and girls may buy it to see them but males to read about them and idolise their ways and copy them.
Also, obviously the majority of hip hop and the convention of hip hop is black people, however, i am including a white male as an artist on my front cover, appealing to all races.
The age rating will be over 15 because there might be slight bad language and the artists are loved by teenagers as much as older people. And a wider age range gets more buyers so sells better.
And the socio-economic group will be aimed towards most groups,probably from about group C1 to E, i am going as low as E because most young people around 16-18 are unemployed and i still want my price to be applied to them and still produce a good magazine.

My representation of my magazine is a large part of how it appeals to the audience, and i am mainly going to concentrate on my artists representation first. So, i willmake them seem powerful and tough people, maybe have guns or tattoos on them, something along those lines.Also i may go against some of the dress conventions for hip hop, usually they are stereotyped to be presented in baggy jeans and baggy clothes etc, but i might put one of my artists in skinny jeans or even a t-shirt that is more indie or punk. But still, i will stick to mostly all the conventions.
Then, i started researching colours and what they each represent, and i foudn this a very useful website http://www.digitalskratch.com/color-psychology.php .

These are the colours i have chosen however may not use them all,
- Red, because it is a powerful yet emotional colour, so will give the loving side to my artists

- Green, as it can associate people's minds with money.

- Blue, it represents loyalty and strength amongst other things, so i might have them all wearing something blue.

- Purple, it represents royalty and wealth, so it will make my artists seem like leaders.

- Black,it is the most common colour in hip hop i think, and adds a dark side to the artists which i think they need.

- Gold, this will represent wealth to the audience.

Finally, basing my audience on Young and Rubicans theory i will aim it towards mainstreamers because i think this contains my majority audience.