Friday, 11 December 2009
Meanings
Bombaclat - in jamaica Bomba means butt and clat means cloth, so put together, bombaclat is buttcloth, or used to swear at people "You bombaclat".
Wednesday, 9 December 2009
50 Cent
50 cent is one of the most popular hip hop rappers as well as eminem, they both have very succesful films, and are both still producing, although 50 Cent isa black male and his background story adds to his attention also.
Eminem
http://www.youtube.com/watch?v=awKoTDIdKrg
Audiences
Next the theory of GRASS, and my magazine will be aimed at both female and males because i have male artists and girls may buy it to see them but males to read about them and idolise their ways and copy them.
Also, obviously the majority of hip hop and the convention of hip hop is black people, however, i am including a white male as an artist on my front cover, appealing to all races.
The age rating will be over 15 because there might be slight bad language and the artists are loved by teenagers as much as older people. And a wider age range gets more buyers so sells better.
And the socio-economic group will be aimed towards most groups,probably from about group C1 to E, i am going as low as E because most young people around 16-18 are unemployed and i still want my price to be applied to them and still produce a good magazine.
My representation of my magazine is a large part of how it appeals to the audience, and i am mainly going to concentrate on my artists representation first. So, i willmake them seem powerful and tough people, maybe have guns or tattoos on them, something along those lines.Also i may go against some of the dress conventions for hip hop, usually they are stereotyped to be presented in baggy jeans and baggy clothes etc, but i might put one of my artists in skinny jeans or even a t-shirt that is more indie or punk. But still, i will stick to mostly all the conventions.
Then, i started researching colours and what they each represent, and i foudn this a very useful website http://www.digitalskratch.com/color-psychology.php .
These are the colours i have chosen however may not use them all,
- Red, because it is a powerful yet emotional colour, so will give the loving side to my artists
- Green, as it can associate people's minds with money.
- Blue, it represents loyalty and strength amongst other things, so i might have them all wearing something blue.
- Purple, it represents royalty and wealth, so it will make my artists seem like leaders.
- Black,it is the most common colour in hip hop i think, and adds a dark side to the artists which i think they need.
- Gold, this will represent wealth to the audience.
Finally, basing my audience on Young and Rubicans theory i will aim it towards mainstreamers because i think this contains my majority audience.
Tuesday, 1 December 2009
Preliminary Task
For my preliminary task i needed to go out and do a photoshoot of a student or somebody or something, then create the front cover for a college magazine and a moc up of a contents page.
Here is my front cover for SMC Friendly.

I went out and found some students, then i took them too the chapel because our college is catholic. Although, in the end for my cover i cut out the students leaving the setting out of the cover, but i did cut out the cross from the chapel to display on the front cover.
I believe overall my front cover is quite good, i used friendly neutral colours so the magazine isn't directed at either sex or certain group. Also making it neutral on the cover is both a boy and girl, in a shot from the waist up with the boy smiling giving a friendly happy sense to the college atmosphere.
Plus, at the bottom of the cover i have an 'Also' section, with things included inside which might appeal to the reader to look inside. I tried to give attracting including things like 'win CASH', although i think i should of included the word 'you' involving the reader more, but i still think it works to invite the reader inside because everyone likes to win cash.
However, i don't think i did everything well to make a good front cover for my magazine, firstly i think my photo of the students is too small. Usually for a magazine cover the image would be larger, so my magazine doesn't really follow the normalities of a magazine. And my picture is quite dark, you can't see the students expressions very well and their eyes seem to be dark and shadowed. This seems to ruin the bright friendlyness of the cover and makes the cover look amatuer.
Also i think my cover is quite standard, it isn't that interesting or different its just simple, two people stood there smiling with blank background. It seems rushed and enhancing the point that it looks amatuer.
My Moc up of a contents page
I tried to include crosses everywhere i could which i thought worked in favor of my magazine because it is about a catholic college. So i don't think they are too random.
Also, i think my pictures work well and attract the reader to those articles and the articles linked to those pictures are easy to realise because they are linked together by the lines.
However, i think i may have over crowded the page slightly with pictures and if i was going to put the same amount of photos onto an actual contents page i would spread them out more or give them a better layout or just make some smaller to bring attention to the more important articles.
But, i think my main article about the DJ is attractive enough to draw the most attention, it is near the center, it is the largest photo and it looks the most appealing to everyone.
Although, i have put two subheadings 'also:' and 'other contents:' which mean more or less the same thing. In 'also' i have put extra articles, and in 'other contents' i have put the minor minor articles. I think this could work to my advantage but also not, it could be good because it helps the reader categorize all the articles into groups, main articles, other good articles and then minor ones which are just there. However, it could be a bad thing and it could just confuse the reader and look silly because thye mean the same thing, but without them i think the articles on the bottom left part of the page would look random and hard to recognise and relate.
research
So, since i knew my genre i saw it only relevant that i should research hip hop magazines. So here are some of the examples of hip hop magazines i found,
- The Source
- Hip Hop
- XXL
- Vibe
These are some top hip hop magazines, which all have starred and interviewed top hip hop names, for example 50 cent, lil wayne, chris brown, eminem etc...
Now i need to review one or two of these magazines covers to see if that cover follows the conventions and works as a magazine cover.
To start i got a cover from, The Source..
As you can read on the front cover is Keyshia Cole who is a soul/R&B artist, and firstly you notice she is naked, not covering up much to covering enough to make it ok to be on the shelves. This will attract the male audience to buy the magazine as she is a very attractive person and this picture gives the idea there might be more inside the magazine.Secondly, i noticed that her eyes aren't looking straight out at the reader, which conventionally the cover artist should be, so this cover is going against their conventions so making it different but obviously it has been done on purpose. And the fact she is looking away i think makes the reader look more at her whole image and then noticing she has nothing much on. So it diverts attention from her face down to her body, making the reader probably more enticed to buy it.
Although, them magazine does follow some conventions, firstly it is eye catching and appealing to the reader. The colours work together and the cover is glossy, which in modern times, most top magazines are known as 'glossies'.
Also the title is at the top of the page, and as a new'ish normality the artist on the cover is covering part of the title with the top of their head. This makes the reader, i think, have to look closer and twice at the title to know what it says, which by then they are hooked to reading what is inside the magazine.
Another good point about this cover i think is how the writing grabs your attention where needed, the number '51' drawThen, the text appeals to the reader, in the bottom right of the page it says "why you should stop hating on Cuba Gooding JR.", and the 'you' in this caption is very formal towards the reader and invite them in because this magazine now concerns them. So if the magazine is involving them they feel onvolved and as though this article is specially for and to them.s your attention straight to it, then you think some data has been qauntified and so you read what ext, whne you find out what has been rated, you want to see who it is, maybe to see if you know anyone, or if u agree etc.
Down the left side it lists some well known famous artists, '50 cent, nelly ...' and these names appeal to the reader, they make you think what could they be in the magazine for. And people aren't in magazines to just have a random chat, they either reveal secrets, or have an exclusive interview which only this magazine has the answers to their questions, or they want to promote something. As these are well known and popular artists then you will want to find out about them, everyone wants to know about their favourite artists.
And finally the colours work together, they aren't contrasting, they look good and maybe psychologically mean something.
On the other hand, there are obviously some mistakes or things certain people won't like about the cover which make it sell less to those it doesn't appeal too. But, the designers and managers of this magazine will have worked for quite a while to get this cover right for them and right so they direct it properly to their audience.
The Male artist



I have searched and found these three hip hop magazine covers which i think will help me proove a point, so firslty i want to find the way a male artist is normally portrayed on a hip hop cover. So i notice from these three and more that thye are portrayed as rebelious thugs, modern day gangsters, with territory and gang signs, guns and crobars. So they appeal to the young male population more than any othe catergory of age and gender.
Young males see them as idols, they see how they are cool and rebelious, they use guns and don't smile or look sad. So just from these pictures readers are now wanting to find out about these artists lives, why they got into music, if thye get in trouble a lot, if they are in gangs etc, they want to know their attitudes so they can copy them and be just as cool as them.
So i think a convention of hip hop magazines is a male artist is usually portrayed as the rebelious thug, he doesn't obey the rules, they look angry or sincere and cool.
The Female Artist



I have now searched for female covers on some hip hop magazines, and they all strike a resemblance in the way women are portrayed. They all wear little clothing, showing their curves and they are all veyr good looking, slim, young girls.
They are all revelaing and posed in sexually implied positions to attract a male reader even more, with such 'raunchy' pictures on the cover the mind is bound to wonder what the inside might contain. On the first magazine it even reads 'ANGEL drops her top inside' telling the reader that if they buy that magazine they will see more revealing pictures which not mant people have seen, so they want to see them. Also because she is famous many males will be attracted to her and this will probably be as close as they can get to her.
Also the reader wants to know what this girl has to say, they always ask women the questions "what type do you go for etc" and males want to try and live up to these celebrities expectations, so the interviews on these women will make the reader want to buy the magazine even more now.
So overall, females are portrayed simply as whores who are good looking, young and slim, and they need to promote something and use their body to attract people in then tell them what they're offering.
Contents Pages
I started research into contents pages and found one for a hip hop magazine.
Here is a conents page i found which is from a hip hop magazine and i quite like this contents
page. MAinly because it doesn't have boxes of featuring articles or artists. Its like one big picture and the text is worked around the picture. I am going to copy this style and make my contents page have a picture of my featured artists and work my text around the pictures.
introduction
AS media studies practical project.
Here is the start to my blogging for my practical project, for my project i had two options:
- Video/Film
In film you must be in a group, and create an opening to a film lasting a maximum of 2 minutes. And in print, you work alone and create a main cover, contents page and double page spread for a new music magazine.
I chose to create a music magazine which i would be using photoshop and idesign on Macintosh to design, so then i had a look at some music magazine conventions and genres i could produce myself. So, firstly i drew up spider diagrams and brainstormed ideas, wrote down genres i knew and considered the plus' and negatives of choosing them.
Next, i chose a genre, Hip-Hop, although i am still wondering if i have made the correct choice but i know people who i can use for the photo shoot and the inside review. Also, i aimed to make a hybrid, something that is "the same, but different" to make my magazine stand out and achieve a wider audience.
So i looked up some music magazines of all genres just to get a general idea of the looks and text and photos used in the modern magazines. Here are some examples....
Here you can see the magazine titled "Rolling Stone" which is a rock magazine.


This is a magazine named "Blender" and is an all round pop magazine.

